Gather the references
Start with one or more photos or video frames. Front, side and back views help match the person, clothing and pose.
A repeatable creative workflow
From a person
to a story of
visible progress.
Nine steps for turning a creative brief into a synthetic body transformation, shown inside the real ShapeScale app.
For marketing, creative and production teams. See rejected experiments and lessons.
Real app captures. Illustrative synthetic cases.
Step 2 / Create the 3D person
Build someone
you can direct.
Start with an editable person, then match the reference instead of accepting a generic avatar.
Body and posture
Set the proportions and scanning pose to match the intended footage.
Hair and clothing
Choose the right silhouette and make garments fit naturally.
Skin and fabric
Add detail that holds up when the camera gets closer.
Step 3 / Approve the likeness
Get the person right.
Then lock it.
Review the model beside the reference footage before creating the transformation.
Same person
Check the face, hair, overall build and the balance between upper arms and forearms.
Same wardrobe and pose
Check the straps, fabric, hemline and body position from several angles.
Clear approval
Save the accepted version so later changes do not undo what already works.
Step 4 / Before and after
One person.
A clear change.
Create the before from the approved after, keeping the same identity, clothes and pose.
Female: glute development
A more pronounced butt with a consistent overall build across 357 days.
Male: body recomposition
A smaller waist and fuller arms, with modest weight change across 355 days.
Make the change easy to see without changing the person.
Step 6 / Prepare the app
Put the story
in the real product.
Load the approved person and synthetic history into existing ShapeScale screens.
Measurements follow the body
Tape overlays should wrap around the correct region without floating or cutting through it.
Every screen agrees
Check comparison, dashboard, Shape Score and all intermediate history points.
Heatmaps stay human
Preserve the hair silhouette and readable variation as the body turns.
